DIYA FATHIMA KC
About Me
Hi, I’m Diya Fathima KC, a BBA graduate from MES Kalladi College, Mannarkkad , with a strong passion for digital marketing , content creation, SEO , social media and branding. I enjoy turning creative ideas into meaningful digital experiences, exploring new trends, understanding consumer behaviour, and creating strategies that help brands connect with their audience.
What I Believe
Great marketing is not just about being visible — it’s about being memorable, relevant, and valuable.
My Focus
DIGITAL MARKETING
BRANDING
.
CONTENT
.
SEO
.
Lets Create Something Meangful Together
Curiosity led me.
Creativity defines me.
Hello, I'm Diya Fathima KC — a business graduate with a growing passion for digital marketing, consumer behaviour and the creative thinking behind meaningful brands. I enjoy exploring how ideas, strategy and digital experiences come together to influence the way people connect with businesses.
A mind for business.
A passion for creativity.
My journey began with business studies, where I developed an interest in understanding how organisations work, what shapes customer decisions and why some brands create lasting impressions.
As I explored these questions, I became increasingly interested in digital marketing — a field that brings together business strategy, creativity, communication and measurable results.
I am now building on my academic foundation through digital marketing learning and internship experience. I value practical exposure, thoughtful experimentation and the opportunity to turn what I learn into meaningful work.
For me, growth is not about knowing everything. It is about staying curious, improving consistently and being willing to approach every new challenge with an open mind.
Where my journey began.
Every stage of learning has helped shape the way I think, understand people and approach business.
Bachelor of Business Administration
MES Kalladi College
Developed a foundation in business management, marketing principles, organisational practices and consumer-oriented thinking.
Influencer Marketing & Gen Z
My academic project explored the effectiveness of influencer marketing strategies on Gen Z purchasing behaviour, with special reference to Mannarkad Municipality.
This experience strengthened my interest in consumer preferences, digital influence, research and marketing strategy.
Digital Marketing Learning & Internship
Building practical knowledge through digital marketing training and internship exposure, while exploring campaign planning, online communication, content and brand visibility.
Education is more than a qualification. It is the foundation that helps me ask better questions, understand different perspectives and keep moving towards my professional goals.
What I'm focused on.
I am interested in the intersection of business, digital communication and customer experience. These are the areas I want to keep exploring and developing through practical work.
Digital Marketing
Understanding audiences, developing digital strategies and helping brands communicate their value across online platforms.
Content & Branding
Exploring creative ideas, brand identity and content that communicates a clear message and builds audience connection.
Consumer Behaviour
Learning what influences customer decisions, how audiences respond to marketing and why people connect with certain brands.
Practical Experience
Applying what I learn, improving through feedback and building the confidence to contribute to real marketing projects.
The ideas I keep coming back to.
Beyond the classroom, I enjoy discovering how digital platforms, changing trends and creative communication shape modern businesses.
Social Media & Digital Culture
Exploring platforms, online communities and the content that captures attention.
Brand Identity & Storytelling
Understanding how a brand's personality, message and visual identity work together.
Marketing Trends & Innovation
Staying curious about emerging ideas, evolving customer expectations and changing digital practices.
Consumer Psychology
Exploring the motivations, perceptions and decisions behind customer behaviour.
How I choose to grow.
Stay curious.
Ask questions, explore fresh perspectives and remain open to new ideas.
Think thoughtfully.
Understand the purpose behind a task before deciding how to approach it.
Improve consistently.
Learn from experience, welcome feedback and work towards better outcomes.
Research that connects people & brands.
A Study on the Effectiveness of Influencer Marketing Strategy on Gen Z Purchasing Behaviour
With special reference to Mannarkad Municipality, this project examined influencer marketing and its relationship with the purchasing behaviour of Generation Z consumers.
The research reflects my interest in the way audiences engage with digital personalities, evaluate recommendations and make purchasing decisions in a changing online environment.
Good ideas begin with a conversation.
I am always open to connecting with people, discovering new opportunities and learning from different perspectives. If my interests align with yours, let's connect.
LET'S CONNECT ↗